Obama supporters have a quaint faith in the power of marketing. They don’t seem to grasp that persuading people to vote for one politician over another–essentially a cost-free proposition–is a far smaller order than persuading them to purchase an expensive product, especially one that offers a poor value for their money.
With all respect due to Mr. Taranto, I think the problem is not one of marketing, but of reality. President Obama seems to think that saying something will bring it into being, as if he had watched too many Hollywood movies wherein a particularly inspiring speech changed the course of history. A speech can remind people why they fight, but it can’t save lives; it can inspire people to try something, but it cannot ensure their success; and there is nothing about speech that is inherently accurate.
Saying that there will be a “Recovery Summer” or that ObamaCare will insure thirty million more people and save the average American family $2,500 a year are mere words. They do not change the harsh realities of unemployment, increasing prices for food and gasoline, the national debt, more expensive insurance, regulations, and reduced income.
It is those harsh realities that convince young people, swayed by Obama’s grandiloquent rhetoric, not to sign up for ObamaCare. And if the pantry is bare – if young people are too tapped out from college loans, high gas prices, high real estate prices, and high food prices to spend more money – no Obama speech will make money magically appear in their wallets.