I’m a dessert aficionado, not a business analyst

But I still called it on the failure of Crumbs Bakery. Inc.com agrees with me on a few points, but I think that the real issue is low quality, high overhead, and the wrong product (or rather, too much product) for the business model (i.e. walk in, buy cupcake, eat cupcake while standing up).

As I wrote over a year ago, cupcake stores that thrive might lack seating, but their desserts are small enough to eat in a few bites.  They also have delicious cupcakes: fresh, gooey, and loaded with flavour.  Crumbs compensated for those things in size, generic sweetness (as opposed to actual, nuanced taste), and artificial food colouring.  I’m an engineer and a lawyer, not a business analyst, but if Crumbs is going to reopen under new ownership, I would be happy to consult on a better product for the business model.

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Filed under Economics, Food

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