Back in the day, my dad asked my brother what he wanted for lunch. “Let’s get lunch at Costco!” was his response, and no, he wasn’t talking about the pizza and hot dog stand.
As The Psychology of Free Samples explains, free samples do not just function to get people to try a new product; they induce a sense of reciprocity in the would-be buyer. Once someone gets a free sample, he is more likely to buy the product. Free samples and cheap pizza also make the store fun; people like going to fun stores; and when people like going to fun stores, they buy stuff there and talk it up to their friends. Jordan’s Furniture could not be reached for comment regarding the presence of trapeze schools, ice cream stands, and the Motion Odyssey Movie Ride.